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Transcreation Services

Creative translations that drive desired actions

Give your marketing KPIs a boost with copy that leaves lasting emotional impacts and drive actions.

Our transcreation services are a bespoke offering of expertly crafted texts tuned to maintain the intent, style, tone, and context of your messages in your audience's native language.

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Why partner with Milengo for transcreation services?

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Premium translations for marketing and PR

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Multilingual copywriters

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Creative reworking of slogans, taglines, etc.

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Cultural adaption of content

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Focus on close collaboration

Transcreation vs translation: When to use what?

Our transcreation services are designed for texts that need extra finesse, and maybe even some creative and cultural adaptation too. It’s the perfect solution when you don’t just need to pass along information, but also want to intrigue and engage your audience and make them convert.

 

We recommend choosing transcreation when translating the following types of content:

  • Global marketing campaigns
  • Taglines and slogans
  • Brochures and newsletters
  • Blogs
  • Employee communication
  • Press releases
Let’s discuss your project
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Put your words in the spotlight

Our translators aren’t just cultural experts, they’re also copywriters with a marketing background and a way with words. We fine-tune your translation until it hits that linguistic sweet spot. Sometimes that involves creative solutions – like with slogans that won’t work in another culture. At other times, all we need to do is tweak the source text a little. Whatever we do, we always do what’s right for your brand!

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Your brand's voice in other languages

With transcreation, we take your text and tailor it to your local market and target audience by weaving in your stylistic guidelines, corporate language, buyer personas, and product characteristics.

Through briefings, feedback sessions, and close collaboration, we refine translations until they resonate with the target culture – thus making sure your message resonates with your audiences in exactly the way you want it to.

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Hit marketing goals with authentic impact

Why does McDonald’s use the tagline I’m lovin‘ it! in the U.S. but the equivalent of I just like it! in China? Because the best translations are not carbon copies of the original.

The objectives of advertising and marketing isn’t just making sure your audience understands your message – you need to generate more clicks, leads, and sales too. That’s why our translation approach focuses on your content goals, rather than simply following the original beat-for-beat.

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Transcreation services for global brands

Get a personal consultation on how our team of copywriters and cultural experts can effectively deliver brand messages in your global marketing campaigns.

Let’s talk Get a free test translation

Frequently
Asked
Questions

Transcreation is a conceptual marriage of “translation” and “creation”. Unlike traditional translation, transcreation gives linguists the freedom to adapt the structure, tone, and wording of the source text to achieve the desired impact – such as selling a product or invoking an emotional response. This creative X-factor makes transcreation ideally suited for marketing, advertising and PR content.
Transcreation is an excellent choice for texts that are central to an organization’s image or sales. Think highly visible website content, an advertising campaign for a flagship product or an important press release. These are texts that leave no room for error, where a perfect target market fit and a focus on cultural nuances are of great importance. A translation agency like Milengo can help you perform a content audit to find out where transcreation, regular translation or even machine translation might achieve the best results for your project.
Transcreation is usually more expensive than a regular translation, but cheaper than creating content in a new language from scratch. The added value of transcreation lies in a highly polished text and a laser-like focus on your marketing objectives – be it increased brand awareness, lead generation or product sales. Needless to say, such high-quality multilingual content can be an invaluable competitive advantage in a content landscape increasingly dominated by generic ChatGPT and SEO texts.
Each project kicks off with a briefing between you, the project manager, and the translation team. First, we familiarize ourselves with key information regarding your project, such as your target audience, publication channels, and style guidelines. Then our linguists, who are not only cultural experts, but also copywriters with a marketing background, perform the actual transcreation. For headings and taglines, we provide different creative suggestions upon request. After delivering the final text, we continue support on subsequent feedback cycles until the desired quality level is reached.