Creative translations that drive desired actions
Give your marketing KPIs a boost with copy that leaves lasting emotional impacts and drive actions.
Our transcreation services are a bespoke offering of expertly crafted texts tuned to maintain the intent, style, tone, and context of your messages in your audience's native language.
Why partner with Milengo for transcreation services?
Premium translations for marketing and PR
Creative reworking of slogans, taglines, etc.
Cultural adaption of content
Focus on close collaboration
Transcreation vs translation: When to use what?
Our transcreation services are designed for texts that need extra finesse, and maybe even some creative and cultural adaptation too. It’s the perfect solution when you don’t just need to pass along information, but also want to intrigue and engage your audience and make them convert.
We recommend choosing transcreation when translating the following types of content:
- Global marketing campaigns
- Taglines and slogans
- Brochures and newsletters
- Employee communication
- Press releases
Put your words in the spotlight
Our translators aren’t just cultural experts, they’re also copywriters with a marketing background and a way with words. We fine-tune your translation until it hits that linguistic sweet spot. Sometimes that involves creative solutions – like with slogans that won’t work in another culture. At other times, all we need to do is tweak the source text a little. Whatever we do, we always do what’s right for your brand!Let's do it
Your brand's voice in other languages
With transcreation, we take your text and tailor it to your local market and target audience by weaving in your stylistic guidelines, corporate language, buyer personas, and product characteristics.
Through briefings, feedback sessions, and close collaboration, we refine translations until they resonate with the target culture – thus making sure your message resonates with your audiences in exactly the way you want it to.
Hit marketing goals with authentic impact
Why does McDonald’s use the tagline I’m lovin‘ it! in the U.S. but the equivalent of I just like it! in China? Because the best translations are not carbon copies of the original.
The objectives of advertising and marketing isn’t just making sure your audience understands your message – you need to generate more clicks, leads, and sales too. That’s why our translation approach focuses on your content goals, rather than simply following the original beat-for-beat.