Acxiom Emphasizes Localization to Ensure an Exceptional Customer Experience
February 28, Berlin, Acxiom, the global customer intelligence company offering data-driven solutions for marketing, collaborates with language service provider Milengo to ensure the highest quality of its marketing translations.
A recognized leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. With an almost 95 percent client renewal rate, Acxiom puts great emphasis on keeping their marketing communication across different markets clear, effective, and engaging. To achieve this, the company entrusts the translation of their marketing materials, including blog articles, collaterals, fact sheets, and case studies, to Milengo’s professional linguists and cultural experts.
“The choice of Milengo as a language service provider for Acxiom was determined by their ability to keep our brand message on point, consistent and clear across different languages and different types of marketing content. Also, their responsiveness and quick turnaround times even for urgent translation requests is something that makes Milengo our trusted partner for the German market,” — Johanna Robson, Senior Director, Marketing at Acxiom.
Roman Kotzsch, CEO of Milengo, comments on the collaboration: “We are very proud to contribute to delivering ethical customer intelligence globally by providing Acxiom with our services. Their vision where every connection between brands and customers is meaningful to drive better customer experiences for people resonates with Milengo’s vision of connecting innovative translation technologies with human expertise to achieve highest quality localization for businesses all over the world.”
To ensure the highest quality of marketing translation, Milengo combines tech-enabled translation solutions and human subject-matter expertise. This tailor-made process and technology mixture guarantees a maximum increase in localization efficiency and cost savings for our clients while ensuring enterprise-level quality.
Acxiom (acxiom.co.uk) is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom Ltd. and is part of The Interpublic Group of Companies, Inc. (IPG).
Milengo (milengo.com) is an ISO 17100 certified language service provider with over 30 years of industry experience. With a strong emphasis on consultation, we design tailor-made translation and localization campaigns for customers in the IT, software, hardware, electronics, and industrial engineering sectors. In doing so, we focus on the central requirements of these markets: industry-specific linguistic and cultural expertise, process speed, and cost efficiency.
PR Manager | Milengo GmbH