Marketing Translation

In today’s global market, getting your message heard in multiple languages while remaining relevant to your audience and consistent to your brand is an increasingly complex task.

Reach Global Audiences

Milengo can help you remove the headaches of international market expansion and global product launches with marketing translation tailored to your business aims. Our specialized linguistic teams place a great deal of focus on engaging with your content and brand. This enables us to ensure that your corporate voice is kept consistent for all local audiences and your marketing messages are delivered effectively to customers around the globe.

Full Service Spectrum

We also understand that your content can’t simply be translated word-for-word. Milengo also offers transcreation services focused on delivering specific types of messages, such as taglines and slogans, in a way that is relevant to your local audiences but true to your original objective.

Milengo also offers terminology management services to guarantee that your product and brand message is delivered consistently throughout the different types of content that you produce. Product names that should not be localized, specific terms that your teams in local offices require for industry accuracy – efficient terminology management led by Milengo ensures that your collateral is correct down to the last detail.

Multilingual desktop publishing guarantees that your corporate design is translated over to content for local markets. Alongside our linguistic services, Milengo can also maintain the layout, design and overall style of your multilingual publications across different language versions.

Your Benefits

  • All transcreation is carried out by professional linguists with sales, marketing, and advertising backgrounds
  • Your campaign message is adapted to each language without losing its original message
  • Straplines, slogans, and product names can be adapted or created from scratch depending on your requirements
  • Full linguistic commentary is provided, showing you how and why translation choices were made, in an easy to review format
  • Cultural advice is available to give you an overview of each market. Learn about political, religious, and cultural considerations that may affect your campaign

Further Reading

Centralized Marketing Translation Tip Sheet

This document offers key tips for centralizing your marketing translation process and getting the most out of your budget.

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Global Marketing Data Sheet

This document shows you Milengo’s approach to marketing translation and discusses the importance of transcreation when localizing your collateral.

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