Tag Archives: Globalization
How Website Localization Helps You Reach New Global Markets
How can Website Localization help companies reach new global markets? The Web is always changing and so are its users who search the Internet every day for all types of products and services. How companies respond to these Web trends will determine their ability to capitalize on new international growth opportunities. Business services such as [...]
Does website localization cost more than it’s worth?
With increasing pressure on companies to generate revenue in a difficult economic climate, many are looking to the web as a low cost high return channel to acquire and serve new customers around the world. Website localization cost is often seen as a barrier for businesses to do exactly that. To be successful, website localization [...]
The R&A
Formed in 2004 and based in St Andrews, The R&A seeks to engage in and support activities that are undertaken for the benefit of the game of golf. It takes its name from The Royal and Ancient Golf Club of St Andrews, the members' club that, before 2004, had responsibility for the game but from which The R&A is now separate and distinct.
The R&A organizes The Open Championship, golf’s oldest Major, along with a number of other amateur and junior events, some of which are sanctioned by other golfing bodies. In addition, The R&A assumes responsibility for the administration of the Rules of Golf with the consent of 143 organizations from the amateur and professional game, and on behalf of over 30 million golfers in 128 countries throughout Europe, Africa, Asia-Pacific and the Americas.
Milengo began working with the R&A shortly before the beginning of the 2011 Open Golf Championship. They came to us with a unique translation and localization challenge that required special approach. Their biggest challenge was to overcome a manual copy and paste content workflow which made managing translation cumbersome and time consuming. Milengo delivered fully localized websites for Latin America and Japan as well as a fully automated, near real-time translation workflow that linked directly to their website backend. To find out how Milengo helped The R&A achieve all this, download the localization case study here.