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Recent industry trends show businesses are finally realizing the potential value of website localization to support the languages of new customers in untapped international markets. Business demand for localization and translation services has been steadily increasing this year, a trend that is expected to keep growing in 2012, according to the Globalization and Localization Association, [...]

A couple of years ago, expectations of Machine Translation (MT) had reached unprecedented levels. With the rapid evolution of Statistical Machine Translation (SMT), expectations developed in a similar fashion to the Massive Power concept in the early days of Artificial Intelligence; the assumption being that with SMT, the fundamental requirement is huge quantities of bilingual [...]

New Localization Book captures timeless lessons for new localization managers Localization management  professionals have a demanding job.The multitude of challenges they face are enormous and may sometimes feel overwhelming. The fast-paced competitive and technical world of localization and its ever changing complexities can make an already difficult task seem even more daunting for professionals just [...]

How can Website Localization help companies reach new global markets? The Web is always changing and so are its users  who search the Internet every day for all types of products and services. How companies respond to these Web trends will determine their ability to capitalize on new international growth opportunities. Business services such as [...]

It’s been a little while now since the sad news that Steve Jobs passed away. He leaves behind him a legacy that will continue to have a huge impact on the lives of many people around the world. There’s little doubt that through his leadership, Apple revolutionised digital music distribution and mobile computing and saw [...]

The majority of online searches are not in English.  In an increasingly global marketplace, consumers search for goods and services in their native languages, but translating keywords from English into their native languages may have mixed results – or no results at all.  International SEM (Search Engine Marketing) encompasses much more than just keywords. It [...]

With increasing pressure on companies to generate revenue in a difficult economic climate, many are looking to the web as a low cost high return channel to acquire and serve new customers around the world. Website localization cost is often seen as a barrier for businesses to do exactly that. To be successful, website localization [...]

We were asked recently, by one of our bigger clients, for a bit of advice, as we often are when it comes to translation and localization. Our client explained that their latest objective is to quickly build out technical help and support for their Portuguese market. They already have a huge amount of help documentation [...]

Your site is going Global, is your CMS ready? Nope. So, you’ve realized that there’s a huge world out there, and you want to do business all around it, or maybe just in your own backyard, but to a market that speaks a different language. You’ve decided to localize your site and you’ve figured out [...]

Ensuring that your localized website gets noticed in a foreign market can be tough work. Local competition, linguistic barriers and cultural differences can all contribute to the success or failure of your website’s international reach. Here are three top International SEO tips to ensure online success in the competitive global marketplace : 1. Localization First and [...]