“It Might Not Be Right, but It Sells”

July 19th, 2010

We all seem attracted to foreign words. Psychologists tell us that people associate positive ideas with words that they do not understand. In the United States, if you add an accent to a word, you can raise your prices — even if the word has no accent in its original form (check how many grills [...]

Read more »

SDL Acquires Language Weaver. First Reactions.

July 15th, 2010

Other experts like Kirti Vashee and my former colleagues from Common Sense Advisory will certainly post more detailed analyses of this news, but I wanted to document my initial reactions to what was announced today by SDL and LanguageWeaver, the first developer of a commercial Statistical Machine Translation software system. In recent months, I have [...]

Read more »

Trends in the Localization Industry

July 12th, 2010

In preparation for the Vendor Management Seminar that will be held in Las Vegas later this month, I have been doing some thinking about trends in the industry that affect the services provided by companies like Milengo, and thought you might be interested in them. There are three trends that I have identified: Disintermediation and Collaboration: The [...]

Read more »

Switch to our mobile site